Annu is an M A in Economics from Bombay University and PG Dip in Marketing Management from Xaviers College. She starter her career with India's first private domestic airline, East West Airways. Thereafter, she joined advertising with SSC&B Lintas as Client Servicing Manager handling key clients including Marico. From advertising Annu moved to hospitality management and co owned and managed a highly successful night club, The Vie Lounge and Deck in Juhu, Mumbai. In parallel, she joined IQ as a Director and drove the Media, Hospitality and FMCG practices. She has extensive business development and marketing experience and leads business development activities for IQ Group.